This week, our focus has been on various types of media and trans media storytelling, a concept that has gained a lot of popularity recently. Social media has become an indispensable part of our lives, serving as more than just a means to connect with friends and family members. It has now become an impactful tool for businesses and individuals to showcase their brands and engage with their audience.
As a social media enthusiast, I found this idea to be particularly fascinating. In this blog post, I will share my thoughts on the subject, and also discuss how I use social media platforms like LinkedIn, Instagram, and TikTok for different purposes. Furthermore, I will delve into the reasons why I haven’t shared my transformation journey on any of these platforms yet. So, let’s explore the topic together!
Recently, I have been thinking about sharing my website as it is a part of my online art portfolio. As someone who aspires to be a UX/UI designer, I want potential employers to see my characteristics alongside my projects. Furthermore, by sharing my story, I hope to provide insight into my self-development and the journey I have been on. I believe that posting blogs is an excellent way to achieve this, as social media platforms are not suitable for long-form writing.
While transmedia storytelling is often associated with large corporations, brands, or franchises such as Pokemon, Harry Potter, and Star Wars, it also exists on a personal level through our involvement in the social web. Social media platforms, including Facebook, LinkedIn, Twitter, and personal blogs, provide a platform for us to share unique narratives about ourselves, our interests, and our passions.
Building digital legacies involves accumulating tweets, status updates, and blog comments, which tell a story and are fed by our social media outposts. Adopting social technologies is driven by the compulsion to seek out those who share common ideas and beliefs (Lynch, 2021).
As a content creator, how we tell our stories can have a powerful impact on our audience. Using multiple platforms to share our content and weave a coherent narrative, we can reach a wider audience and connect with them on a deeper level. However, it is also crucial to find a balance between the different platforms we use. Each platform has strengths and limitations, and we must adapt our storytelling approach accordingly.
For instance, Instagram may be great for visual storytelling and building a personal brand. At the same time, LinkedIn can help us showcase our professional skills and connect with potential employers or clients. Similarly, TikTok is an excellent short-form video platform that captures attention quickly (Social Pilot, 2021).
Of course, creating content for multiple platforms can be challenging and time-consuming, especially for someone who is just starting. But I believe that the benefits of transmedia storytelling outweigh the costs. By investing in our personal brand and online presence, we can create opportunities for ourselves and achieve our career goals.
In conclusion, transmedia storytelling is a powerful tool for individuals who want to build their personal brand and share their stories with the world. Using different platforms to showcase other aspects of our lives and interests, we can create a more complete and compelling narrative that resonates with our audiences and helps us achieve our goals. So, if you’re looking to transform your online presence and tell your story in a more engaging and effective way, I encourage you to explore the world of transmedia storytelling and see what it can do for you.
To conclude this post, I would like to encourage you to take a few moments to watch a comprehensive video on social media strategy. This video has been a great help to me in gaining a better understanding of the subject, and I hope it can provide you with valuable insights as well!!
Britten, K., & Lauren, L. (2013, November 21). Pokémon as Transmedia Storytelling. Kevin Britten & Lauren. https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/
Patel, N. (2018, April 3). How to Create a Social Media Marketing Plan: The 6 Step Framework. Neil Patel. https://www.youtube.com/watch?v=vaMx2pG3LJw&t=561s
SocialPilot. (2021, April 22). The Power of Social Media Storytelling: Why It Matters and How to Do It Right. SocialPilot. https://www.socialpilot.co/blog/social-media-storytelling
Lynch, M. (2021, March 1). Which Social Networks Should You Focus on? 5 Key Questions to Help You Decide. HubSpot. https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on